Nearly all the music you hear - whether it's on radio, TV, CD or mp3 - has gone through a process called Mastering. Very simply, this means that the music has been specially treated to sound as consistent as possible over the widest conceivable range of audio systems.

However, this consistency comes at a price, and since Mastering is an art as well as a science - the music that sounds incredible in your car probably comes across differently when you're sitting in your living room - or in front of your computer. Now, there's a way to bring punch, power, and clarity to your music like you've never heard before!

Waves, the world's leading developer of professional audio software, is proud to introduce MaxxPlayer, a revolutionary new plug-in for Windows Media Player. Finally - The same processing technologies used by top recording engineers are right there at your fingertips.

MaxxPlayer automatically optimizes your music for your listening environment using a few simple, automated controls.